Combine this with Workfront’s highly optimized and coordinated workflow, and marketers now have unparalleled levels of creativity, engagement, efficiency and effectiveness.Īt CapabilitySource, we believe this acquisition addresses a common marketing operations need to elevate marketing effectiveness while also driving efficiency at scale.
Currently, Adobe provides world-class creative development, site services and marketing execution solutions with the Adobe Experience Platform. The recent announcement of Workfront’s acquisition by Adobe – expected to occur between December 2020 and February 2021 – marks an exciting opportunity for marketers.
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